Mad Realities, best known for hit shows like Keep The Meter Running‍, is building a new future of entertainment in web3– allowing audiences to influence and control the content they consume and giving creatives a platform to distribute and unlock their most genius ideas.

Looking to build their first mobile app, I created the end-to-end user flows, core features, and concepts for the live viewing experience to envision the app’s framework and to set the foundation for the design strategy. This culminated into a high-fidelity v1 mobile prototype.

As the sole product designer, I learned to take charge of the process– setting up systems for critique and feedback that would help drive the process forward, portioning out time for research to build with intent, & documenting designs for reference as the product scales/revisits features in the future.